Showing posts with label Fashion Week. Show all posts
Showing posts with label Fashion Week. Show all posts

Wednesday, April 25, 2012

ASIANA BRIDAL SHOW 2012- DEWAN-E-KHAS COLLECTION










Monday, March 19, 2012

LAKME FASHION WEEK

For An Elegant BrideLakmé Fashion Week Summer Resort 2012 recently took place in Mumbai. The five-day extravaganza of fashion showcased works of some of the biggest designers in India, namely Purvi Doshi, James Ferreira, Gen Next, Sailex, Masaba, Shivan & Narresh and Rohit Bal amongst others. Like any major fashion show, LFW had top Indian super models, sashaying down the ramp, showcasing designs that added to the prestige and glamour of this phenomenal event. This year LFW's theme was bright and vibrant, and aimed to replace the gloomy colours of winters. Day one had all the ingredients that make the event different from others, a generous helping of Bollywood stars, seamless organisation and a touching display of humility in an industry notorious for balancing the proverbial chip on its shoulder. Vikram Phadnis' collection of Indian saris and lehngas were magnificently designed down to each intricate detail. Long gone are the heavy 'in your face' outfits with extremely heavy beading and over the top crystals. Bollywood sisters Malaika and Amrita Arora walked the ramp for him. Malaika wore a stunning black colour velvet full-sleeve blouse with embroidered ghagra while her sister Amrita wore a cream lehnga. Both looked stunning and made a statement in these elegant designs.
With the wedding season around, Payal Singh's collection was a hit amongst fashion lovers, as her outfits were traditional with a very slight modern twist. Her wedding collection wooed the audience with its colour palette and its elegance. Tanisha, Kajol's younger sister, wore a black tulle lehnga which had detailed embroidery in gold and a long sleeved choli, along with a dazzling dupatta and walked down the ramp as the show-stopper, while Amy Jackson showcased Bhairavi Jaikishan's collection by wearing a sensational sari.
A common thread of Indian clothing by these talented designers was elegance and simplicity to show off the beautiful Indian female figure in its full glory. Each model projected the designs and collections with tremendous ease and finesse, and each one of them showed amazing confidence embraced with beauty. Bibhu, Siddhartha Tytler, Rimi Nayak, with Sucheta Sharma, Khushboo and Prem were next in line to showcase their collections. Dia Mirza walked the ramp for Khushali Kumar, who presented a collection inspired by fairy tales and titled it quite aptly as, 'Angels and Princesses'. Each model adorned the runway wearing elegant and colourful gowns; the attention to detail on the bodice and the thread work on these gowns could make any girl feel like a princess.
'Dabangg' girl Sonakshi Sinha walked as the showstopper for JJ Valaya. She wore a beautiful cream and blue paneled anarkali dress with netted design. Rohit Bal concluded the grand event with a tasteful finale as all big names of Bollywood sat with anticipation

FASHION MAGAZINES
FASHION MAGAZINES

Saturday, January 14, 2012

Latest Mehdi bridal collection at International Fashion Festival 2011

Latest Mehdi bridal collection at International Fashion Festival 2011
Latest Mehdi bridal collection at International Fashion Festival 2011
Latest Mehdi bridal collection at International Fashion Festival 2011
Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011
Latest bridal collection by fashion designer Mehdi presented at the International Fashion Festival 2011 is ornamented with glittery sequin and detailed sparkling embellishments. The collection incorporates saris, lehengas, churi dar pajamas with long shirts for brides and a wide range of lavish sherwanis for groom.
Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011
Mehdi bridal collection at International Fashion Festival 2011 is toyed with opulent hues and fine crafting techniques to lend eccentricity to the designs created by designer Mehdi.
Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011Latest Mehdi bridal collection at International Fashion Festival 2011

Wednesday, December 21, 2011

Mehreen Syed as L’Oréal Paris

Introducing Mehreen Syed as L’Oréal Paris Pakistan spokesperson
Mehreen Syed is one of Pakistan’s top supermodels who has set national, regional and international fashion runways ablaze with her show stopping poise and confidence. She continues to grace the pages of local and international magazines and is among Pakistani’s most sought after supermodels. An entrepreneur, Mehreen has most recently launched the International Fashion Academy Pakistan [IFAP] where she combines her expertise in fashion with her business acumen to lead the institute with a passion to succeed and indeed contribute positively to institutionalising and organizing the fashion industry in Pakistan today. Indeed through IFAP Mehreen has sought to establish a platform that allows the next generation of fashion industry professionals, specifically stylists, models, makeup artists and photographers, to study their field in a professional environment, equipping aspiring specialists with the technical know-how and exposure enabling such students to be able to pursue such studies as a viable career.
As model, Mehreen has also achieved numerous accolades which to her credit include the “International Model of the Year” award in 2005, “Face of the Year” award in 2007, “Glamorous Entrepreneur” award in 2010 and was ranked 16th in the Hottest 50 Asian Women in the World 2009 survey.
Claiming a right for a multi-faceted beauty over a standardised or perfect beauty, L’Oréal Paris, the world’s leading beauty brand, and its international ambassadors have always been influential personalities from the world of arts, fashion and beauty; Penelope Cruz, Aishwarya Rai, Eva Longoria, Beyonce Knowles, Jane Fonda and Patrick Dempsey are a few amongst the many who have come to represent a cross section of age, morphology and ethnic origin - all illustrative of the brands’ beauty philosophy.
L’Oréal Paris Pakistan’s spokespeople share the same brand philosophy and this December 2011, the brand proudly introduce glamorous model and media personality Mehreen Syed as a Spokesperson in Pakistan. pr

Sunday, November 13, 2011

Bridal COUTURE WEEK Institutionalising Bridal Beauty

Wrap Up In Flimsy decor, exotic flowers, grandeur, rich colours… these are the words that best explain the aura and ambiance of Style 360 Bridal Couture Week (BCW). The third season of the grand bridal show was held at the Pearl Continental Lahore. The event commenced with its entire splendour carrying forward some of its hitches and overcoming a few that it saw during the previous season. For one, this time around BCW started only half an hour late which is a pleasant change, it brought forward not only the best creations of famed fashion designers but also presented a wide palette of theatrics infront of a live audience.

The extravagant bridal show was held on the 15th and 16th of October with the city's crème de la crème coming together to participate. Despite the dengue scare, cars queued outside the hotel and pedestrians hurriedly tried to find their way in through high security checks. Laying ahead was a narrow pathway lined with Christmas lights over a thick red carpet, decorated along the sidelines were images of the last Bridal Show. Following the red carpet area were more dramatic effects; bare trees were aesthetically placed on both sides of the ramp, life like peacocks crafted completely out of flowers stood perched on them. The ramp too was lined with the same flowers and spiral crystal chandeliers hung above. The event was definitely bigger and better than its previous seasons and the creative team had outdone themselves.
The show started with Mona Imran's bridal collection who decided to start slow with soft pastel gowns, building up towards more elaborate lehngas. The gowns were detailed with silver embroidery and jamawar choori pyjamas brightened up single toned shirts.
Kosain Kazmi was next with his Mughul inspired collection, pulling out one beautiful dress after the other. His was a colourful palette of bright jamawar intertwined with chundri fabric. The bridal dresses were not mere lehngas, they were more like gowns trailing behind with thick gold borders. This was the first time a model wearing black sashayed on to the ramp that evening.
Up next were the duo Saba and Misbah of the label 'Hijab'. Their focus was on kalidar shirts, artfully using applique work on a palette of bright yellows and greens. The choori pyjamas were lined with beadings and buttons to give an added effect.

Wrap Up In
Bina Sultan from BNS Couture presented her line of winter bridal wear with velvet capes over gowns. Their fusion of thick velvet with netted fabric and contemporary mirror work on dresses would have been beautiful if not paired with the contrasting gold jewels.
Round two of day one started with the talented MEHDI for whom Waseem Akram dressed in a sherwani made a special appearance. This, however was not the only special appearance since model and actress Iman Ali too waltzed on to the ramp looking slightly pale but still beautiful nonetheless in a striking white gown.
Fahad Hussayn wowed the audience with not just his bold designs but also the dramatic way his collection was presented. The models wore black netted veils which clearly showed off their unconventional jewels and matha pattis. This collection too was full of surprises as singer Quratullain Baloch made an appearance that marked the end of day one, not just displaying a piece from Hussayn's collection but also entertaining the audience with live music.
Day two kicked off (fashionably an hour and a half late) with the 'Dera Jutta' women inspired collection of self embossed ivory palate with muted embellishments. Adorned with velvet applique work and laden with chundri dupattas and layers upon layers of fabric!
Motifs depicting the Mughal era are still quite popular as Saira Rizwan gave them a twist from the classic silk painted to motifs on velvet. She vamped up the bridal gown with belts over sheer cloaks and the seventies inspired hairdos completed the look. To further add spice to an already steaming collection, the very talented Omar Iftikhar sang (with his eyes closed – a huge audience can be very intimidating) a wise, tasteful selection of Bollywood numbers. His voice mesmerised the audience and the spell was broken by the beautiful film star Resham; as she boldly came and took over the ramp with a beautiful banarsi fabric lehnga bedazzled by intricate embroidery on net.
Sadaf Arshad changed the aura completely with her turquoise and soap green collection voluminous gowns. With background music of Ali Zafar from his latest Sufi album, the collection and choreography both stole the show. Model and actress Fizza Ali brought this sequence to an end adorning a beautiful green and white dress.
More paneled cloaks, velvet and banarsi borders appeared along Shazia Bayani's collection who brought forward a traditional red-bride parade. The dupattas were weighed down further with heavy tussels and the frail models were laden with more layers!
The trio from India, Rabbani and Rakha redefined the traditional gota and started off with a very unconventional collection that although showed their creative sides but failed to define bridal beauty. Their experiments with net and heavy kamdani on sheer saris lined with sequenced fabric, she stole the show. Hadiqa Kiyani shone in an orange dress by the talented designers and received great applaud.
Ali Xeeshan, the talented young designer brought forward farshi ghararas, mukesh dupattas and ivory gowns. He improvised the bride-grooms dress with pieces from his bridal collection such as a heavy dupatta and even a mermaid lehnga! Xeeshan was the only one to fuse cottons with silks and accentuate them with pearls and beadings to bring a fresh new flavor to the traditional bridal attire.
Concluding the two day even was 'La chantel'. The designers collection had been a huge success in the second BCW and she came back to stupefy the audience with more glorious trousseau.

Wrap Up In Theatrics
The designers were not the only ones who stole the show; infact there was another art form that made the audience dizzy with excitement – literally!
This was a Turkish version of spiraling sufi dance, performed by the extremely gifted young boy, Hamada. This talented performer spiraled non stop for a whopping twenty minutes, making the audience cry out with sheer joy as he pulled off one trick after the other. This visual delight was one that many had never seen before and was a class apart from all other performances previously seen at the BCW.
Other performances were by Maryam, who performed Lollywood style on a dance choreographed by Pappu Samrat and one by model Fia who performed a classical dance.
Bridal Trends this season
For the winter bride, velvet is a must. Whether in the form of trimmings, applique, hems, borders or if you are more daring, complete cloaks!
Black is the new red! The colour traditionally avoided by brides can be tastefully and stylishly added to your bridal gown. From black bodices to black velvet trimmings on hems, this will add the extra oomph you need on your big day.
Layers and length are here to stay. Add layers to your gown giving it more volume for a more sixties look or get a long embroidered shirt that can be paired with a lehnga on the big day and churidar pyjamas on other occasions.
Cloaks and capes might change shape, size and volume but they add richness to any outfit. Trailing cloaks with intricate silver embellishments are must haves for the modern bride.
What the participants had to say
It was a mad rush backstage but the designers were eager to voice their views. Here is what some of the participating designers had to say.
Saba and Misbah – Designers
"Bridal Couture Week is an excellent platform for designers to showcase their talent and get noticed. Our work is simply inspired by beauty – any girl would feel beautiful wearing these designs"
Sabeena Pasha – Model
"BCW this year is more organised and has a renewed energy about it that everyone can feel. The makeup is different and so is the choreography. The dresses are smart and simply beautiful"
Saira Omer – Jewellery Designer
"Because of the skyrocketing jewellery prices, the current trend should be to have portable poeces that can be shuffled around to create something new and different each time. This way the money saved on jewellery can be used for something more important like buying a house or even a car!"
Sunita Marshall – Model
"The dresses are to die for! They have lots of length and layers upon layers of fabric. Any bride would feel beautiful wearing them."

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Wednesday, November 2, 2011

Empowering women: Crafting fashion


Many of the creations worked on by Sabah workers were displayed in Nepal. PHOTOS: PUBLICITY
LAHORE: 
Heritage crafts have taken a sudden and much needed turn towards fashion. Whether it’s the collaboration of the government organistation Aik Hunar Aik Nagar (Ahan) with designer Sahar Atif and the subsequent exhibition at the PFDC Sunsilk Fashion Week last year, or the Saarc initiative Saarc Business Association of Home Based Workers (Sabah) portraying their recent collection at Nepal, those working for the revival of craft have understood the need to marry heritage with fashion to create a viable product. The Express Tribune speaks to Saad Khan, CEO of Sabah Pakistan, upon his return from a fashion showcase in Nepal about female empowerment through craft and its future in fashion.
How does it help to have the Saarc countries involved in a women empowerment project such as Sabah?
There are projects that have previously worked towards women empowerment but in pockets. Sabah is different in this way because it’s based on a regional platform which leads to more exposure, outreach and impact. It provides an opportunity for artisan women workers from all Saarc countries to share their experiences and truly feel part of a larger community outside their own small rural settings. This has a huge impact on their self-esteem and allows for continuation and preservation of traditional embroidery skills.
On what level does Sabah manage to empower women involved with it?
It is our primary objective to economically empower women by creating income opportunities for them that can be sustained over a long period of time. Our members eventually graduate to small independent business owners that can sell their products to the market directly. We work very closely with them in areas of design, quality and what trends sell in the market. Most importantly we are providing them with a platform to market and sell their goods without exploiting their wages and earnings. We are a fair trade organisation and ensure that our members realise the value of their work. Our consumers also feel proud buying Sabah products since almost 40 per cent of the revenue goes directly to the home based women workers.
Does this initiative have any impact on Indo-Pak relations?
India is a huge market for Pakistani products, especially apparel. I believe that this collective effort will improve regional ties and create a sense of familiarity outside the usual norms, which so far have been through music and films. Not only does it impact Indo-Pak relations but it also brings us closer to other Saarc members, which are equally important for regional empowerment.
Which Sabah products interest buyers the most?
Our unique embroidery interests buyers and the fact that we fuse traditional and trendy to make products that are affordable. There is hardly any novelty factor to it but more so it is utility based. Sabah’s outlet in Islamabad is a lifestyle shop where you can purchase handmade quality products such as apparel, home textiles, gift accessories and blue pottery. Our shoe racks, laundry hampers, wooden trays and blue art pottery are customer favourites.
What local designers would you want to assist you with Sabah (and which have been doing so in the past)?
Nilofer Shahid has been a mentor to our designer for the recent Ananta Nepal programme. She guided our lead designer Aneela Urooj in the early stages of design development and fabric selection. Nickie and Nina also supported Sabah Pakistan at our very first Annual General Meeting and our home based women workers (members) were thrilled to see them sitting amongst them. It was a great show of support.
What did Sabah showcase in Nepal and what did the organisation learn from the exhibition?
Ananta Nepal was a celebration of the Home Based Women Workers in the Saarc region under the umbrella of Sabah projects. Sabah Pakistan showcased their Jisti collection which had a unique embroidery from the Hazara district. There were other designers present from Nepal and India as well. Our collection was widely appreciated by local and foreign press. The ramp show was followed by two days of an open house exhibition, where Sabah Pakistan was the only counterpart from the region to sell its entire stock. The response from the other Saarc country consumers was overwhelming.
Published in The Express Tribune, November 3rd, 2011.

Tuesday, November 1, 2011

PFDC Fashion Week Of Glitz, Glamour & Business!

PFDC Fashion WeekThe fourth edition of PFDC Fashion Week, in collaboration with the Trade Development Authority of Pakistan (TDAP) and Expo Pakistan, set its sights firmly on increasing business and institutionalising the infant industry to become an integral part of Pakistan's global exports. The event saw 23 designers showcase their prêt-a-porter collection on ramp and exhibitions, over four tumultuous days of high quality fashion that brought together a bevy of prospective buyers, media men and the who's who of Pakistan's fashion circle.
Day 1 kick started with Maria B's Neo Natives collection that was inspired by the Aztec and Persian cultures. The collection had a wide variety of ensembles with fused palazzo pants, tunics, evening gowns et cetera, all with sophisticated geometric prints along the hemlines and on the edges of free-flowing sleeves. The colour palette sported predominantly black, whites and crème, with an occasional influx of colour in some ensembles. Maria B's collection was followed by Aurora Luminescence – The Glowing Murk, Zonia's men's and women's wear debut collection. The outfits employed unique and unusual fabrics without embroidery and were designed with ruffles and layering. Her collection was signified by the use of luminous fabric that glowed in the dark, but failed to live up to the expectations.
Next up was Zaheer Abbas, whose Myth took the audiences back to the Roman era, when wet-draping technique was employed by artists to create a fluid look of the fabric. Zaheer craftily infused this element in his collection with the use of chiffons on tenne and gamboge shades of orange with complementing motifs.
Nida Azwer initiated with her collection Foliaceous that incorporated shades of green and navy with prominent use of brown on hemlines and necklines. The collection highlighted her source of inspiration with leafy prints and textures in flowy silhouettes in cotton, linen and occasional satin silk base. This was followed by collections presented by eight young aspiring designer students of PIFD, who put together an amalgam of retro and modern apparel with skirts, long shirts, gowns and tops. In the backdrop of a techno beat, the first collection had futuristic pieces with shots of brown and blacks paired with contrasting orange belts and Lady Gaga-inspired headgear. The collection seemed to specifically target foreign buyers evident from the western influence on the dresses.
PFDC Fashion Week
Next up were soft pastel greens infused with dark pinks, pearl white and crème shaded Greek goddess gowns, khaddar wrap-arounds with Peshawari topis and a dash of colour and intricate detailing. One particular collection that caught attention was the Rajasthan-inspired dresses with modified angarkhas and lehngas. The palette had unorthodox choice of colours and drifted away from the usual red and maroon combination with the inclusion of pinks, greens and blues. Akif Mehmood lived up to the expectation set by his critically acclaimed Kailash inspired collection of last year. This year he brought forth a sartorial anthology that wooed audiences again – Mast Patang drew inspiration from the festival of Basant. The designer employed the use of velvets, linens, chiffons and cotton as the base for a bright vibrant colour palette highlighted by desi rhombus shaped embroidery. The ensembles included waistcoats, jackets, jumpsuits all imbued with a touch of Basant's tradition.
The second day of the fashion week commenced with Nickie Nina's Sous-Marine that was inspired by the aquatic world. The oceanographic collection made use of raw silk, crepe de chine and chiffon, with pleats and minimal cuts. The outfits were emphasised by pearl and chain embellishments and cotton ball laces and tassels along the hemlines. This was followed by Zainab Sajid's Hala-Lujah that failed to bring forth something different. Chiffons and silks were predominantly used with clichéd flowy silhouettes and motifs. Mohsin's Drawing The Line went flat out with bold use of traffic-signal colours on a black base. The black in his ensembles were mainly contrasted with pastel red, blue, green and yellow hues in sharp geometric patterns. His skirts and shirts, all sported contrasting cuffs and collars in the initial outfits, which were later followed by long skirts with white and black striped patterns. The second act had Sania Maskatiya, debutante M. Irfan Ali and FNKAsia showcasing their collections on the ramp. Sania's luxury collection was focused more towards cuts and draping, and used block, screen and digital printing on pure chiffons, silk and crepe, with a minimal crystal and metallic embellishments. This was followed by M. Irfan Ali's Marachay – The Melting Pot Of Punjab. Models sashayed down the ramp dressed in puffed skirts and shirts, with velvet appliqué and patchwork and traditional motifs. The ensembles with their round daamans, collars and the cautious use of reds and yellows over white gave them a traditional Punjabi feel. The colour palette then shifted to brighter hues with blues, yellows and floral patterns accentuated with birdcages as headdresses. The colour palette of Suzani, FNKAsia's collection at the fashion week seemed to be even with the upcoming season. The label maintained its element of funk in its outfits despite the influx of traditional Suzani needlework inspired from Uzbekistan and Bukhara. Darker shades of brown with needlework on the neckline and the selective use of paraphernalia on the periphery of these outfits reinforced Huma Adnan's high street label's philosophy – to "recreate indigenous local crafts and take them from almost extinction to the future of fashion."
PFDC Fashion Week
Day three had a coquettish affair with Adnan Pardesy's Coquetry that stood out because of its vibrant use of colours and outstanding craftwork of the designer with the simplest of simplest fabrics – the muslin cloth. The designer redefined glamour with his bright monotone dresses for men and women both and set new standards for young designers like Batur to follow. The latter's Entrapment came next with a rebellious Iraj-strut as the opening sequence. Dressed in red, with a frilly top and leather blouse, and super stilettos, she set the tone for the rest of the act. Batur's ensembles added the glam-factor that had been missing in this show, but the collection seemed to be best suited for the racks because of its futuristic designs, mainly the structured shoulders and the redundant head-wear. Yahsir Waheed's men's prêt-a-porter collection titled Back To Life was inspired by the Indus Valley Civilisation. The designer brought forth an array of men's apparel from loose tapered pants to double-breast jackets. Waheed's collection emanated its casual feel because of the use of cotton, linen, ajrak and hand woven fabric. Khadi made the third day khaas by its tribute to the heart of Pakistan. The collection titled The City Within explored new creative territories as it put forward a collection that absolutely triumphed the audience. Computer graphically printed collage of Urdu newspapers, with their well-defined legible kitabat, postage stamps, extinct coins, truck art and what not. Elements that make Karachi the city it is were captured on fabric and displayed with poise. Lollywood cinema posters, architectural heritage from the Burnes Road and Kharadar area and the special dose of colours, with irregular hemlines, and pleats made the collection stand out from the rest. Next up was Hammad-ur-Rehman whose collection titled Zarrkhanam explored and infused Pashtun flavours in his ensembles with the perfect background music. Heavy golden embroidery on black chiffons, gowns, net saris for formal wear in dark tones, made prominent use of golden and maroon along the periphery and embroidery on the cuffs. Ammar Belal then changed the mood of the show with his Disco Inferno. Inspired from the disco fever of the 1970's, Belal's upbeat western collection had jeans, flared pants and bohemian outfits. Bright and colourful, the amalgam of candy colours and polka dots clearly defined the essence of the 70's disco culture, with the groovy tunes of Bee Gees' Stayin' Alive in the backdrop accented the act.
The final day of the fourth installment of PFDC Fashion Week had fashion big gun Kamiar Rokni in its opening act. This time around, Rokni employed "a minimalist approach to cut with a maximised take on colour." His Modernist pieces explored bold use of colours in silk crepe, viscose and stretch jersey fabrics with chic, urban and wearable outfits. Republic by Omar Farooq showcased a prêt-a-porter menswear collection titled Blaak Chrome inspired from tribal prints and modern architecture. The fabrics used for his ensembles were a concoction of cotton twills, microfiber, suede and leather. His outfits seemed to mark the return of the double-breast blazers and jackets that had long been extinct. This was followed by Ayesha Hashwani's clichéd collection that did not have anything new, the drapes and silhouettes on chiffon, silk and charmeuse embellished with beads, crystals and embroidery seemed too stale and did not live up to the designer's reputation. Later on Muse put forward its Confectionary collection with a candy pink and ice blue colours contrasted with black, creme and black white stripes. The collection had included jumpsuits, shirts, flared pants with prominent incorporation of pleats and wrinkles.
Muse's act was preceded by Pakistani fashion stalwart HSY, who, this time came up with a short and sweet collection with sunshine yellows and navy blue as central colours. His pret-a-porter women's collection was predominantly fusion wear, with saris paired with short jackets, summer dresses and long flowy dresses. His men's wear was primarily navy blue with minimal yellow contrasts, the look was accentuated with yellow painted kolhapuris.
The grand finale of the event was preceded by a short speech by PFDC spokesperson HSY who thanked the official sponsors, media partners, crew and the organizer for making this event a success. He then described the grand finale of the event, the Design Collaboration Project titled Glamour In Red. This project comprised of 24 designers who designed a red dress each with absolutely no creative limitations in defining glamour as they saw it. Models strutted down the ramp in pure red ensembles to close the event with a final dose of glamour!

PFDC Fashion Week

Nilofer Shahid to represent Pakistan at World Fashion Week


Pakistani designer Nilofer Shahid (2R) g

LAHORE - Pakistan will be officially welcomed at the first annual World Fashion Week (WFW) to be held in New York City in 2012. As a prelude of the historic gathering, WFW will welcome leading fashion designer Nilofer Shahid as the official representative of Pakistan during the welcoming gala in NYC set to kick off on November 11, 2011. Nilofer will join forces to encourage entrepreneurship activities, women empowerment and the eradication of global poverty, launching the global campaign “Give your Light to the World”. 
Nilofer will gather with fashion icons, influential leaders and international media from five continents in a celebration of cultural diversity expressed through the artistic fashion discipline. WFW’s global campaign, “Give your Light to the World”, will further the objectives of “Fashion for Peace”. WFW and leading fashion councils in Pakistan have nominated Nilofer Shahid due to her efforts made in social and human development and women empowerment. 
“As small streams come together into a boundless ocean, they create high spiritual waves and eventually bring a change with the breath of our own spirits!” said Nilofer. Nilofer Shahid is one of the pioneering fashion designers in Pakistan. She brought couture wear to the limelight in Pakistan. Her fashion house, Meeras, has been looked up to as the benchmark for elegance and regality in Pakistan. Her acclaim is not withheld in Pakistan alone; she has participated at Paris Fashion Week where juries equated her work to Dior.